About Us
Who We Are
LFR Group is an innovative financial solutions provider with a vision to make financial planning accessible, informative, and even enjoyable. With decades of expertise and a passion for creating meaningful impacts, our team works tirelessly to ensure you have the tools you need to protect and grow what matters most.
Our Story
At LFR Group, our journey began in 1997 with a bold vision
To create financial services that prioritize people over paperwork. Founded by a passionate team of siblings, the company was built on the principles of trust, expertise, and a genuine commitment to helping individuals and businesses achieve financial security.
In 2017, we rebranded as LFR Group to reflect our evolution into a modern, customer-first financial organization. This transformation highlighted our dedication to providing innovative solutions while maintaining a personal touch.
Under the leadership of Mr. Anthony, our CEO, we continue to simplify complex financial decisions, offer tailored strategies, and build lasting relationships based on trust, transparency, and respect.
Founder Intro
Anthony Tan
The Founder and CEO of LFR Group, is a Certified Financial Planner with an impressive 23 years of expertise in sales and management. Known for his dedication to excellence, Anthony has not only achieved the prestigious Million Dollar Round Table (MDRT) status but has also guided numerous professionals to reach this elite milestone.
As a mentor and agency coach, Anthony has built a reputation for fostering leadership and success. His role as a Million Dollar Leader (MDL) builder reflects his commitment to innovation, growth, and empowering individuals to excel in the financial services industry.
Vision
“Grow 1,000 Productive, Excellent, and Profitable Young Leaders”
LFR is dedicated to empowering the next generation with the tools, mentorship, and opportunities to excel. Our mission is to shape 1,000 young talents into leaders who embody productivity, excellence, and profitability in the financial services industry.
Mission
“A people-centered philosophy that inspires others while leveraging systems to achieve life
goals.”
We uphold a people-centric philosophy, dedicated to inspiring individuals while strategically leveraging systems to help them achieve their life goals with precision and purpose.
Our Core Values
At LFR Group, our core values guide everything we do.
Learn
is about empowering both clients and agents with knowledge, simplifying financial decisions and offering clear, tailored advice. We focus on continuous growth and staying ahead of industry trends, ensuring we provide the best guidance for your future.
Fun
ensures that we approach financial planning with a positive and engaging mindset. By making complex topics approachable, we turn financial services into a more enjoyable experience for both clients and agents.
Respect
is the foundation of our relationships, guiding us to act with integrity and transparency. We value our clients’ time, goals, and trust, ensuring that every interaction is rooted in care and respect.